31974R1857

18 . 7 . 74 Official Journal of the European Communities No L 195 / 17

REGULATION ( EEC) No 1857 / 74 OF THE COUNCIL of 16 July 1974 on an advertising and publicity campaign for beef and veal

THE COUNCIL OF THE EUROPEAN publicity campaigns designed to bring the consumers COMMUNITIES , choice more into line with the supply and demand position for beef and veal products. Having regard to the Treaty establishing the European Economic Community ; Article 2 Having regard to Council Regulation (EEC) No 805/68 (') of 27 June 1968 on the common organiza­ These campaigns shall : tion of the market in beef and veal , as last amended by Regulation (EEC) No 1 855/74 (2), and in particular — make use of the most appropriate advertising Article 22a (2) thereof ; means to ensure maximum effect ; Having regard to the proposal from the Commission ; — take account of the particular conditions obtaining with regard to the marketing and consumption of Whereas the situation obtaining on the market in beef beef and veal in the different parts of the Commu­ and veal within the Community has for several nity. months been characterized by abnormally low prices which have fallen to a level below that of the interven­ tion price ; whereas this situation has led to the exist­ Article 3 ence of large stocks following intervention buying ; 1 . The measures to be taken in application of this Whereas there is a risk that the situation may deteri­ Regulation shall be communicated to the Commis­ orate in the coming months when animals are sion at the earliest possible date . removed from pasture ; 2. When six months have elapsed from the entry Whereas a publicity campaign designed to secure a into force of this Regulation , the results of the better balance between supply and demand in the measures herein provided for shall be reviewed in beef and veal market could help to remedy this disturbed state of the market, accordance with the procedure laid down in Article 27 of Regulation ( EEC) No 805/ 68 .

HAS ADOPTED THIS REGULATION : Article 4 Article 1 This Regulation shall enter into force on the third day Member States may in the 12 months after the entry following its publication in the Official Journal of into force of this Regulation promote advertising and the European Communities.

This Regulation shall be binding in its entirety and directly applicable in all Member States .

Done at Brussels, 16 July 1974 . For the Council The President

Christian BONNET

(•) OJ No L 148 , 28 . 6 . 1968 , p. 24. (2) See page 14 of this Official Journal .