31974R2930

No L 311 /6 Official Journal of the European Communities 22 . 11 . 74

REGULATION ( EEC) No 2930/ 74 OF THE COUNCIL of 18 November 1974 on advertising and publicity campaigns designed to promote the consumption of meat

THE COUNCIL OF THE EUROPEAN pigmeat, and in Article 17 of Council Regulation No COMMUNITIES, 1 23 /67/ EEC ( 6) of 13 June 1967 on the common organization of the market in poultrvmeat, Having regard to the Treaty establishing the European Economic Community, and in particular Articles 43 and 209 thereof ; HAS ADOPTED THIS REGULATION : Having regard to the proposal from the Commission ;

Having regard to the Opinion of the European Parlia­ Article I ment (') ; Member States may, during the period to 20 July Whereas there is an imbalance between supply and 1975, promote advertising and publicity campaigns demand on Community meat markets and any means designed to bring the consumers'" choice more into of restoring the necessary balance should therefore be line with the supply and demand position for pigmeat used ; whereas to this end Regulation ( EEC) No and poultrymeat products . 1 857/74 (2 ) already provides for an advertising and publicity campaign for beef and veal ; Article 2 Whereas such campaigns should be organized for the other types of meat for which there is common organi­ These campaigns shall : zation of the market, to finish on the same date as that laid down for beef and veal ; — make use of the most appropriate advertising means to ensure maximum effect ; Whereas notwithstanding Article 3 of Council Regula­ — take account of the particular conditions obtaining tion ( EEC) No 729 /70 ( 3) of 21 April 1970 on the with regard to the marketing and consumption of financing of the common agricultural policy , as last the meat concerned in the different parts of the amended by Regulation ( EEC) No 2788 /72 (4), provi­ Com munity . sion should be made for the European Agricultural Guidance and Guarantee Fund to contribute to the financing of the aforementioned campaigns for beef Article 3 and veal, pigmeat and poultrymeat ; whereas such contributions should not exceed 50 % of the relevant 1 . The measures proposed shall be communicated expenditure ; to the Commission at the earliest possible date .

Whereas the Community contribution to the 2 . No later than six months after the entrv into financing of these advertising and publicity campaigns force of this Regulation , the results of the measures should also be limited to a maximum of three million herein provided for shall be reviewed in accordance units of account apportioned among the Member with the procedures laid down in Article 24 of Regula­ States on the basis of the ratio between the population tion No -1 21 /67/ EEC and Article 17 of Regulation No of each Member State and the total Community popu­ 1 23 / 67/ EEC . lation ;

Whereas the results of the measures provided for in Article 4 this Regulation should be examined bv the Manage­ ment Committee for Pigmeat and the Management 1 . Notwithstanding Article 3 of Regulation ( EEC) Committee for Poultrymeat and Eggs , each for the No 729 /70 the Guarantee Section of the European sector falling within its competence, in accordance Agricultural Guidance and Guarantee Fund shall reim­ with the procedures laid down in Article 24 of burse up to 50 % of any expenditure incurred in Council Regulation No 1 2 1 /67/ EEC ( 5 ) of 13 June respect of measures taken pursuant to Article I of this 1967 on the common organization of the market in Regulation or of Regulation ( EEC ) No 1 <S 5 7/ 7 4 as appropriate, on application by a Member State and (') OJ No C 127 , IS . 10 . 1974, p. 14 . under the conditions laid down in Articles 2 and 3 of (2 ) OJ No L 195 , 18 . 7 . 1974 , p. 17 . those two Regulations . ( J ) Oj No L 94, 28 . 4 . 1970 , p. 13 . h) OJ No L 295, 30 . 12. 1972, p. 1 . p) OJ No 117 , 19 . 6 . 1967, p . 2283 / 67 . CO OJ No 117, 19 . 6 . 1967 , p . 2301 / 67 .

22 . 11 . 74 Official Journal of the European Communities No L 311 /7

2. The maximum contribution by the Fund in 3 . Such detailed implementing rules as may be respect of each Member State shall not exceed the necessary shall be adopted in accordance with the following amounts : procedure laid down in Article 13 of Regulation ( EEC) No 729 / 70 . units of account Belgium 116 400 Denmark 59 100 Article 5 Germany 708 900 This Regulation shall enter into force on the third day France 607 800 following the day of its publication in the Official Ireland 35 400 Journal of the European Communities. Italy 642 000 Luxembourg 4 200 As regards the financing of the advertising and publi­ Netherlands 155 400 city campaign for beef and veal this Regulation shall United Kingdom 670 800 apply as from 21 } uly 1974 .

This Regulation shall be binding in its entirety and directly applicable in all Member States .

Done at Brussels, 18 November 1974 . For the Council

The President Cli . BONNET